Demography & Weather:
Argentina is the southernmost country in South America and stretches 4,000 km from its sub-tropical north to the sub-antarctic south. Because of this weather in Argentina is as diverse as the terrain. Remember, the seasons are reversed as it is in the southern hemisphere. Therefore, the hottest months will be around New Years and the coldest will be around mid-year.

Medical Device Market in Argentina:
Imports traditionally accounts for almost 80 percent of the total medical device market in Argentina. The import market for medical equipment and devices was estimated at US$ 115 million in 2005. When medical instruments, implants, disposables and supplies are also included, the figure increases to over US$300 million.

While imports are mainly carried out by importers/distributors, there are also some direct purchases by health care institutions that are registered to import. End users for medical equipment and products can be divided into public sector institutions, universities and private sector institutions. Price is the most important factor for competing in this market. After price, the two most important factors considered by local end-users are financing and performance. Successful marketing and promotion usually requires participation in local and international congresses and trade shows. Local seminars, conventions and specialty magazines are also great advertising and marketing vehicles.

The market is sizeable and growing slowly and the facilities in hospitals and clinics are of a generally high standard. Around one third of Argentina's health care infrastructure is located in the Buenos Aires region, and this is where most of the demand is based.